Hi! I'm Pooja
Designer & Traveller
Whether it's collaborating with non-profits or addressing societal challenges, I strive to create inclusive designs that foster community.
When I'm not crafting experiences, you'll find me exploring local coffee shops, chasing sunsets and learning how to flip furniture.
By combining my love for travel, social work, and coffee culture, I bring a fresh perspective to my design projects.
design process.
I am focused on diving into the problems and goals to find the optimal way of execution My philosophy is based on the question “Why” which helps understand the core problem.
To deliver what users truly need, I start by understanding business and user requirements, translating insights into concept generation, checking in with users, developers, and stakeholders, and testing prototypes with users.
Research
Business
Stakeholder interviews
Competitive analysis
User
User interviews
Surveys
Define
Product strategy
Persona
Journey mapping
Concept generation
Design
Wireframes
Prototyping
Iterate
Test
User testing
Developer handoff